As the global head of creative, I directed omni-channel creative for all Newlab locations and brand work and during a period of rapid growth.

Art direction for multiple seasonal campaigns and refillable product launches.

As a creative lead, I worked with Glossier on several multi-platform product launches from concept through go-to-market.

Long-term 360° creative development for Negative, helping shift the underwear industry from 'gaze-dominated' to user-centered.

Zero-to-one art direction for Headquarters, a root-centered haircare brand from Harry's Labs.

Zero-to-one photography art direction for Kenvue, a new identity for Johnson & Johnson's consumer products division. With Wolff Olins.

Design and art direction for multiple seasonal campaigns, including two of GAP's iconic Holiday campaigns. With YARD and Untitled.

I began my career in editorial with a focus on eccentric collage, hand drawn detail, and a grid-less feel. It's still some of my wildest work.

I provide pro bono creative services for local and community-based environmental organizations.